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What dropped
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Google's AI Overviews gutted publisher traffic. Here's the solo-operator playbook.
Publisher search traffic is down a third year over year. The winners aren't fighting it, they're building around it. The numbers, the mechanism, and the five moves that still work.
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AI newsletters are quietly one of the best small media businesses
Sponsors pay $25 to $50 CPM per send, the audience compounds, and Google can't take it away. The full math, the three revenue layers, and what it costs to play.
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Claude still has no affiliate program, and that tells you something about AI tool reviews
None of the major AI labs pay commissions. So why is every best-AI-tools list full of tools you've never heard of? Follow the incentives, then learn to read reviews like an operator.